Navigating the Future of Aviation Technology with Elegance and Innovation.
Project Overview
Timeline
May 2023 - August 2023
Industry
Fleet management
Role
UI/UX Designer, UX Researcher
Tools
Figma, Zoom
Brief summary
SkyIT’s previous website failed to showcase its innovation and technological expertise, limiting user engagement and clarity.
Goal
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Create a modern, intuitive website with a clean information architecture.
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Improve navigation and user experience to make content more accessible.
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Enhance the brand’s digital identity to align with its innovative vision.
Forging the Future of Aviation Management Technology
The Challenge & Solution
Challenge
Outdated Website:
The site lacked a modern design and clear visual hierarchy, making it difficult to navigate.
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Disorganized Information Architecture
Users struggled to find key information, leading to high drop-off rates
Lack of Brand Cohesion:
The design did not accurately reflect SkyIT’s innovative and high-tech brand identity.
Solution
Improved Information Architecture for Seamless Navigation
Restructured the site map to simplify content organization and reduce clutter.
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​Simplified UX Flow with Clear Navigation Paths
Refined navigation and UX flow, reducing user friction and improving task completion rates.
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A Modernized, High-Tech Visual Identity
Developed a sleek, professional aesthetic that aligns with SkyIT’s brand values.​​
Research Process
Methods
Secondary Research: Understanding the Need for Change:
SkyIT’s past design updates fell short, outdated visuals and structure limited impact. Stakeholders sought a sleek, future ready look that reflected innovation and supported growth.
Competitive Analysis & Stakeholder Insights:
Industry research revealed inconsistent UX patterns, from clean, intuitive sites to cluttered, hard to navigate designs. Stakeholder interviews helped clarify business goals and user priorities, guiding the redesign toward clarity, cohesion, and a stronger reflection of SkyIT’s innovation.
Key Insights:
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Users expect a clean, intuitive experience that reflects SkyIT’s high tech expertise.
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Competitors with modern, engaging designs had better user retention and engagement.
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The previous design lacked a clear focus, making navigation confusing and ineffective.
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Stakeholders needed a scalable solution, ensuring the website evolves with the company’s growth.
User Pain Point Map
SkyIT’s site suffered from cluttered navigation, dense content, and weak hierarchy that made information hard to find. Outdated visuals and poor branding failed to reflect its innovation, while small text, broken buttons, and poor mobile support frustrated users. A clear, modern redesign was needed to restore usability and trust.
User Pain Point Map
Design Approach
Focus
Improve usability and engagement while elevating SkyIT’s digital presence.
Ideation Phase:
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Explored layout patterns that prioritize clarity and readability.
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Developed quick sketches to refine content placement.
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Translated feedback into improved structure and flow.
Design Process:
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Focused on simplifying navigation and improving layout flow.
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Structured content with clear hierarchy and balanced spacing.
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Created wireframes leading to high-fidelity prototypes for user testing.
Visual Enhancements:
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Adopted a clean, modern color palette reflecting SkyIT’s innovation.
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Simplified typography for clarity across devices.
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Used consistent icons and whitespace to guide user focus.
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