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Project Overview
Timeline
December 2024 - Present
Industry
Business Software & SaaS
Role
UI/UX Designer, UX Researcher
Tools
Figma, Microsoft Teams, Discord
Brief summary
Bizinc.io is a digital platform built to help small local businesses increase visibility, attract customers, and manage operations through one connected ecosystem. I designed the public facing marketing site to clearly explain Bizinc’s mission, platform value, and service offerings helping potential users understand what Bizinc is and how it supports local business growth.
Goal
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Introduce Bizinc in a clear, engaging way.
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Communicate how the platform supports business visibility & community growth.
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Increase early access signups through strong, trust driven CTA placement
Turning a complex platform into a story users actually understand.
The Challenge & solutions
Challenge
Unclear Value Proposition:
Small business owners struggled to understand what Bizinc actually does or how it supports their growth.
Overwhelming Information Structure:
Early messaging lacked hierarchy, making it difficult to connect features into one easy to understand ecosystem.
Low Trust & Conversion Confidence:
Without credibility indicators or clear benefits, users hesitated to sign up early.
Solution
Clear, Story Driven Messaging:
Redefined the narrative to explain what Bizinc is, who it helps, and why it matters, in seconds.
Redesigned Information Architecture:
Created a guided flow: Overview → Value → Tools → Features → Trust → CTA.
Trust First Visual Experience:
Introduced modern visuals, community imagery, and clean CTAs to build confidence and drive conversions.
Research Process
Methods
Competitive Scan:
Reviewed platforms like Square Local and Yelp for Business to understand communication styles and feature positioning.
Stakeholder Discussions:
Aligned with Bizinc leadership to clarify mission, goals, and user pain points.
User Interviews & Surveys:
Tenants craved faster responses, clearer updates, and mobile access to everything in one place.
Audience Insight Review:
Analyzed common challenges for small business owners, visibility, complexity, and tech overwhelm.
Key Insights:
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Users respond best to simple, clear messaging.
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Local visibility is the primary value small businesses care about.
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Feature overload confuses users, clarity converts.
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A community focused tone feels more trustworthy than corporate language.
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Visual explanations outperform text heavy descriptions.
Research Summary Board
Design Approach
Focus
Create a clear, modern marketing experience that helps small business owners immediately understand what Bizinc is, how it works, and how it supports local growth. The experience prioritizes clarity, trust, and ease of understanding over feature overload.
Ideation Phase:
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Mapped the primary goals of small business owners visiting the site.
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Identified key moments where users need reassurance, clarity, and direction.
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Defined a simple narrative flow from introduction → value → tools → trust → action.
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Explored layouts that balance storytelling with scannable content.
Design Process:
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Structured the site to explain Bizinc in seconds, not minutes.
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Grouped features into digestible sections to avoid cognitive overload.
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Used visual hierarchy, icons, and spacing to guide attention naturally.
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Designed modular sections that can scale as Bizinc grows.
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Prioritized strong CTAs supported by trust-building content.
Outcome
Results & Impact
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Created a clear, cohesive marketing experience that explains Bizinc’s platform in seconds instead of overwhelming users with features.
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Translated a complex, multi feature product into an easy to follow narrative focused on value, trust, and local growth.
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Improved clarity around Bizinc’s mission, offerings, and ecosystem, helping potential users understand how the platform supports their business.
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Established a scalable layout system that allows Bizinc to add new features, pages, and content without redesigning the site.
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Delivered a modern, approachable visual identity that positions Bizinc as both professional and community focused.
What I Learned
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Different tenant groups have unique needs, but value the same clarity and simplicity.
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Real time updates build trust more effectively than added communication.
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Subtle UX details (confirmation states, microcopy) make users feel guided and reassured.
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Prioritizing essentials first creates a stable MVP foundation for scalability.
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A unified visual and interaction system ensures consistency across future iterations.
