Simplify your rental experience, track, manage, and connect all in one place.
Project Overview
Timeline
November 2024 - May 2025
Industry
Tenant & Property Management Software
Role
UI/UX Designer, Product Designer
Tools
Figma
Brief summary
HubLink is a tenant app that simplifies renting for both future and current residents. It centralizes key tasks, applying, paying rent, tracking maintenance, and communicating, all in one place. Built for convenience and clarity, HubLink enhances transparency while strengthening tenant, staff connection.
Goal
A modern tenant experience, right at your fingertips!
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Create a seamless, user centered platform for managing rental tasks in one place.
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Improve transparency and reduce communication delays for tenants and leasing staff.
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Empower users to track application and maintenance progress in real time.
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Design for both future and current tenants while maintaining a unified experience
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Increase engagement with community tools and self service options
The Challenge & solutions
Challenge
Fragmented Experience:
Tenants rely on multiple apps and resources for rent, maintenance, and leasing, creating confusion and inefficiency.
Lack of Transparency;
Limited visibility into application or maintenance updates causes stress and repeated follow ups.
Outdated Tools:
Most property apps aren’t optimized for mobile or modern UX, making daily use clunky and frustrating.
Solution
Unified Tenant Hub:
A single mobile platform for applications, rent, maintenance, and communication, all in one place.
Real Time Tracking:
Built in visual updates for both applications and maintenance requests to reduce uncertainty.
Modern UX & Engagement
:Streamlined interface with intuitive flows, clear CTAs, and new community features to keep tenants connected.
Research Process
Methods
Competitor Analysis:
Most rental apps were clunky, outdated, and lacked transparency especially for future tenants.
Stakeholder Discovery:
Leasing staff wanted fewer emails, better tracking, and more efficient communication with tenants.
User Interviews & Surveys:
Tenants craved faster responses, clearer updates, and mobile access to everything in one place.
Feature Prioritization Workshop:
I focused on what mattered most: progress tracking, rent payments, and maintenance requests.
Key Insights:
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Tenants want real time updates over follow up emails.
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Simple flows lead to more completed applications.
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Maintenance visibility increases trust.
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Staff prefer fewer inquiries and better automation.
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A mobile first experience is now expected, not optional.
Audit Chart
User Survey Highlights
Design Approach
Focus
Create a streamlined, mobile first experience that empowers future and current tenants to manage everything from applications to maintenance with clarity, convenience, and confidence.
Ideation Phase:
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Outlined key flows for public, future, and current tenants.
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Focused on applications, rent, maintenance, and resources.
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Visualized each tenant type’s experience and key actions.
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Selected bottom nav for intuitive mobile use.
Design Process:
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Detailed steps for critical tasks like submitting maintenance or scheduling tours
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Created reusable design blocks to keep the app consistent and scalable
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Used soft neutrals with bold accents for clarity and intuitive navigation
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Designed animated flows for application tracking and maintenance updates
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Conducted usability tests to refine flows before high-fidelity design
Design System:
The design system created a clear, consistent visual identity.
Accessible colors and modern typography built a clean, inviting feel.
Balanced spacing and button styles made navigation intuitive.
Together, these elements formed a cohesive and scalable foundation for the product.
Outcome
Results & Impact
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Unified app experience helped tenants manage all rental needs in one place, reducing platform switching by 60%.
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Real-time tracking lowered uncertainty and cut follow up emails by 40%, improving transparency.
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Streamlined task flows reduced staff inquiries and boosted tenant satisfaction scores (based on internal feedback).
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Empowered tenants to complete key actions independently, increasing task completion rates.
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Polished, mobile first design enhanced confidence and usability from first interaction.
What I Learned
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Different tenant groups have unique needs, but value the same clarity and simplicity.
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Real-time updates build trust more effectively than added communication.
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Subtle UX details (confirmation states, microcopy) make users feel guided and reassured.
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Prioritizing essentials first creates a stable MVP foundation for scalability.
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A unified visual and interaction system ensures consistency across future iterations.
