Simplify your rental experience, track, manage, and connect all in one place.
Project Overview
Timeline
Nov 2024 - May 2025
Industry
Tenant & Property Management Software
Role
UI/UX Designer, Product Designer
Tools
Figma
Brief summary
HubLink is a centralized property management platform designed to streamline communication between tenants and property managers. The existing experiences required users to switch between multiple tools for applications, maintenance requests, and status tracking, creating friction and delays. My role focused on restructuring core workflows, simplifying tenant interactions, and designing a unified system that reduced platform switching while improving clarity and task completion.
Goal
A modern tenant experience, right at your fingertips!
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Create a seamless, user centered platform for managing rental tasks in one place.
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Improve transparency and reduce communication delays for tenants and leasing staff.
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Empower users to track application and maintenance progress in real time.
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Design for both future and current tenants while maintaining a unified experience
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Increase engagement with community tools and self service options
The Challenge & solutions
Challenge
Fragmented Experience:
Tenants rely on multiple apps and resources for rent, maintenance, and leasing, creating confusion and inefficiency.
Lack of Transparency;
Limited visibility into application or maintenance updates causes stress and repeated follow ups.
Outdated Tools:
Most property apps aren’t optimized for mobile or modern UX, making daily use clunky and frustrating.
Solution
Unified Tenant Hub:
A single mobile platform for applications, rent, maintenance, and communication, all in one place.
Real Time Tracking:
Built in visual updates for both applications and maintenance requests to reduce uncertainty.
Modern UX & Engagement
:Streamlined interface with intuitive flows, clear CTAs, and new community features to keep tenants connected.
Research Process
Methods
Competitor Analysis:
Most rental apps were clunky, outdated, and lacked transparency especially for future tenants.
Stakeholder Discovery:
Leasing staff wanted fewer emails, better tracking, and more efficient communication with tenants.
User Interviews & Surveys:
Tenants craved faster responses, clearer updates, and mobile access to everything in one place.
Feature Prioritization Workshop:
I focused on what mattered most: progress tracking, rent payments, and maintenance requests.
Key Insights:
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User interviews revealed tenants frequently followed up when progress wasn’t visible, leading me to prioritize embedded real-time status updates within workflows.
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Participants abandoned applications when steps felt unclear or too long, prompting the simplification of flows and addition of structured progression indicators.
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Tenants associated limited maintenance visibility with inaction, reinforcing the need for clearer confirmation states and tracking features.
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Property managers described repeated follow-ups as time-consuming, influencing the decision to surface proactive updates and reduce manual communication.
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Users expected to complete tasks efficiently on mobile, guiding the implementation of mobile-first layouts and simplified touch interactions.
Audit Chart
User Survey Highlights
Design Approach
Focus:
Create a streamlined, mobile first experience that empowers future and current tenants to manage everything from applications to maintenance with clarity, convenience, and confidence.
Ideation Phase:
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Outlined key flows for public, future, and current tenants.
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Focused on applications, rent, maintenance, and resources.
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Visualized each tenant type’s experience and key actions.
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Selected bottom nav for intuitive mobile use.
Early Direction:
Early concepts explored simplified, list based home screens designed to provide quick access to platform features. Separate layouts were introduced for prospective tenants and current residents, allowing each user group to navigate core options from a single entry point during early exploration and residency stages.
Problem Identified:
While functional, the early layouts treated all actions with equal priority, making it difficult for users to identify their most important tasks. Returning residents, whose needs centered around recurring actions such as rent payments and maintenance requests, experienced unnecessary cognitive effort when navigating what functioned more like a feature directory than a task focused experience.
Final Design Decision:
The experience evolved into two distinct home interfaces aligned with user lifecycle needs. The public facing home supports discovery for applicants exploring units and amenities, while the resident dashboard prioritizes high frequency responsibilities such as payments, maintenance, and community updates. This distinction allows HubLink to support users differently depending on where they are in their housing journey, transforming the home screen from general navigation into a context aware, task driven platform.
Design Process:
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Detailed steps for critical tasks like submitting maintenance or scheduling tours
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Created reusable design blocks to keep the app consistent and scalable
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Used soft neutrals with bold accents for clarity and intuitive navigation
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Designed animated flows for application tracking and maintenance updates
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Conducted usability tests to refine flows before high fidelity design
Outcome
Results & Impact
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Consolidating workflows into one system was projected to reduce platform switching by 60%, based on interview feedback about fragmented tools.
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Embedding real time status tracking was estimated to lower maintenance follow ups by 40%, addressing visibility concerns raised in user interviews.
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Simplified task flows were designed to reduce staff inquiries and improve tenant satisfaction.
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Clear progression cues supported more independent task completion.
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A mobile first structure aligned with user expectations for quick, on the go interactions.
What I Learned
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Different tenant groups have distinct workflows, but clarity and simplicity remain universal drivers of adoption.
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Visible system feedback builds trust more effectively than increasing communication volume.
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Small interaction details (confirmation states, microcopy) significantly reduce user uncertainty within task based flows.
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Prioritizing core workflows first creates a stable MVP foundation before expanding feature sets.
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A unified component and interaction system supports long term scalability and faster iteration.
